Economic Insights

$11.1 billion contributed to the Australian economy.

Australia’s screen and games industry generated $11.1 billion in gross value added (GVA) in 2023/24, representing 17.4% of all cultural and creative activity. The industry creates economic value on a scale comparable to sectors such as air and space transport and rental and hiring services.

68,844 people employed across screen and games.

The screen and games industry employed 68,844 Australians in 2024/25, spanning creative, technical, operational and business roles. Production remains the largest employer, accounting for almost 40% of the screen workforce.

Games employment has grown by almost 15% per year over the past 10-years

Digital games development is the fastest-growing sector across screen and games. Employment has more than tripled since 2016/17, while the value generated by the industry has grown at almost the same rate.

$1.6 billion in screen and games exports.

Screen and games exports were worth $1.6 billion in 2023/24, including $323 million in games exports. International demand for Australian stories, services and talent continues to create significant export opportunities across both screen and games.

Foreign production expenditure reached $1.6 billion in 2024/25.

Australia continues to attract major international productions thanks to its skilled workforce, world-class infrastructure and competitive incentives.

More than half of screen workers are in production and post-production.

Production and post-production sectors employ the largest share of the screen workforce and are among the most labour-intensive parts of the industry. These sectors are critical to content creation, skills development and sustaining Australia’s production capability.

Over $1 billion in government investment in 2023/24.

Federal and state government investment and regulation continue to play a vital role in supporting Australian screen production. Public funding helps sustain culturally significant content, including drama, documentary and children’s programming, while supporting jobs, business growth and industry infrastructure and capability.